By Minda Smiley

NBC News has launched an official account on Kik, a mobile-first chat network with more than 200 million users.

The news division’s account will allow Kik users to find and share real-time news content tailored to topics of their choice.

Users can search for and send a message to the username ‘NBCNews.’ After sending a keyword such as ‘politics’ or ‘technology,’ they will receive story and video content from the news site.

NBC News will also be able to push messages to Kik users, including popular videos or breaking news items.

Founded in 2009, Kik uses usernames as opposed to phone numbers on its Read full story ›

Source: The Drum