By Minda Smiley

Clog-making company Crocs is launching a campaign called ‘Find Your Fun’ in an effort to try and rekindle the excitement around its once-popular shoes.

The worldwide campaign, which is the brand’s largest marketing investment in its 12-year history, focuses on the product that made Crocs famous: the plastic clog.

The ads feature the outline of a Crocs clog in a variety of ways – as a swimming pool, a fireworks display, and an island.

“The clog is certainly what is synonymous with our brand,” said Terence Reilly, Crocs’ VP of global marketing. “Without borders and without language, we can show that Read full story ›

Source: The Drum