Heineken is to alter its global strategy which will include the union of its presence within Western, Central and Eastern Europe to form one European region and the combination of the chief marketing officer and chief sales officer role at global level.
Jan Derck van Karnebeek, president central and Eastern Europe and global chief sales officer, will assume the position of chief commercial officer with Alexis Nasard, regional president, Western Europe and global chief marketing officer set to depart the company.
Meanwhile Stefan Orlowski, currently president Americas, will lead the European region and the existing Africa Middle East region will Read full story ›
Source: The Drum
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