By Seb Joseph

Instagram is turning to London’s creative community to kickstart efforts to convince brands the images it hosts can drive business metrics as it evaluates the first UK campaigns that have tried.

The social network is planning workshops and events to recruit creatives across the city to try and sustain the high-quality photos its monetisation model is pinned on.

The aim is to try and sell its advertising on the value of impressions and subsequent sales lift, similarly to sister site Facebook, in the hope of leveraging its own experience as the key engagement driver. This play began in earnest when its ads Read full story ›

Source: The Drum