By Tash Whitmey

The concept of wearable technology has been around for a while. Consumers are used to seeing the latest wearable gadgetry in the media and, as such, this level of technological innovation has become the norm. That the idea of wearable is becoming so interwoven in consumers’ everyday life is telling. It is increasingly difficult to draw distinctions between the ‘digital’ and ‘offline’ worlds.

However, this level of technological wizardry will be worth very little if the devices themselves don’t deliver a level of enhanced practical and emotional value to people’s lives. In essence, the brave new world of connected devices Read full story ›

Source: The Drum