Samsung has made its biggest ever investment in TV sponsorship in a seven figure deal with Channel 4 to drive awaresness of its Home Appliances range.
The one year partnership launched last night (30 March) with Samsung branded sponsorship idents appearing around the new Channel 4 series Travel Man, presented by Richard Ayoade.
Branded sponsorship idents from Samsung Home Appliances will be seen around a newly created programming strand titled Better Living across Channel 4, More 4 and the UKTV’s Good Food channel, as well as Channel 4’s new digital service All 4.
The partnership, brokered between Samsung’s media agency, Starcom MediaVest Read full story ›
Source: The Drum
Industry News