As the campaign trail ahead of the General Election in May gets in full swing this week, The Drum caught up with marketeers, and judges for The Drum Marketing Awards, from Papa John’s, Visa and Hootsuite to find out what politicians can learn from the marketing industry in the battle for Prime Minister.
While politicians are “good at retail”, they still need to learn more about marketing and communications to fully engage voters, according to Nick Jones, head of digital communications at Visa Europe and former Number 10 digital communications head.
“I think the key thing is that content still counts and Read full story ›
Source: The Drum
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