Released yesterday (31 March) after Instagram’s ‘Inspiration Beyond Words’ event in London, the photo-sharing platform said that UK Instagram campaign performance has produced three times higher levels of ad recall against the Nielson Online Ads average.
Since Instagram introduced promoted brands on its platform in September 2014, John Lewis has received a 10 point lift for ad recall, 14 point lift for purchase intent amongst 25-34 year-olds, and a 3 point lift for brand favourability for 18-24 year olds.
Measurement for each brand is varied and Instagram has only provided information on impact for selected brands. It is not yet known how Read full story ›
Source: Marketing Week
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