By Alison Lomax

Google’s Alison Lomax offers brands advice on how to discover their playful side and sweeten Easter shoppers.

As we near our favourite spring holiday, Google searches for ‘easter marketing’ are already surging. Easter will be a key event for brands to increase their market share and prioritise mobile. Here’s how brands can tune into key consumer trends and discover their playful side.

1: Play around

Easter is a playful time, so brands should be playful, too. To prepare for this fun family holiday, parents are looking for new ideas for spending time with their kids. Brands can be present here by sharing helpful Read full story ›

Source: The Drum