HTC head of marketing Ben Walsh has said he is “convinced” the smartphone brand’s “largest marketing execution” to date alongside an in-depth analysis of the business will ensure its success in 2015.
Speaking to The Drum on the eve of the new campaign launch (31 March) Walsh said that HTC has spent the last year and a half focussing on three key areas of the company, and is hoping that this will help improve the brand’s dipping market share and build on HTC’s growing brand loyalty.
“In the last year and a half we’ve really taken a close look at the areas Read full story ›
Source: The Drum
Industry News