By John Glenday

Rubicon Project, the automated ad platform, has splashed out £82.2m on the acquisition of Canadian technology firm Chango, specialist in the processing of page views for search providers such as Google, Yahoo! and Bing.

The deal will allow Rubicon to grow its premium advertising business by capitalising on intent marketing technology that includes keyword, contextual targeting and retargeting budgets. It will also allow expansion of its Orders platform, enabling direct integration with Chango customers which includes 60 Fortune 500 advertisers.

Rubicon Project founder Frank Addante said: “Chango’s technology brings keyword, contextual targeting and retargeting to premium display, mobile and video advertising. Read full story ›

Source: The Drum