Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Reverberate: Media and marketing news you need to know today – Etsy preps IPO, NYT tests Apple Watch bulletpoint stories & HarperCollins set for Amazon pullout

on Apr 1, 2015 | 0 comments

By John McCarthy

Morning everyone. Here’s your briefing on the media and marketing news you should know today.

1. HarperCollins’ contract with Amazon is set to expire putting the e-commerce giant’s Kindle ebook platform at risk, reports Business Insider. The firm was issued the same contract as was recently signed by Simon & Schuster, Hachette, and Macmillan.

2. Craft marketplace Etsy is preparing for its initial public offering, with it expecting to price shares between $14 and $16 each. TechCrunch reports that the firm is now valued at between $1.55bn and $1.77bn.

3. Amazon has launched a series of branded ‘Dash’ buttons which can Read full story ›

Source: The Drum