Britvic-owned squash brand Robinsons is set to launch a multi-million pound ad campaign, its first following a re-brand to reflect the shift in consumer preferences towards a more balanced diet.
Running under the new ‘Play Thirsty’ strapline the campaign is under pinned by a 60 second TV ad, which promotes new flavours to the Robinson’s squash range.
Digital outdoor and online advertising will support the TV spot, which runs until mid June.
Robinsons hopes the new campaign will deliver more shoppers to the category by creating new consumption behaviours. Last year, the total squash and cordial category fell Read full story ›
Source: The Drum
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