Liverpool John Lennon Airport has launched a multi-format, high-exposure advertising campaign to promote Czech Airlines’ new direct route flights from Liverpool to Prague.
Developed by Media Agency Group, the campaign includes a range of outdoor billboards, posters and transport advertisements on display throughout April.
The campaign has focused initially on out-of-home advertising, with seven 48-sheet billboards and two huge 96-sheet ads on display, as well as 50 escalator panels targeting prospective passengers. In addition, a major bus advertising campaign has been launched, with 100 streetliner adverts. The campaign will be carried through April with a further thirteen 48 sheet outdoor billboards being Read full story ›
Source: The Drum
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