By Mindi Chahal

Small and medium-sized enterprises (SMEs) are struggling to put marketing spend on their agenda in 2015, even though the majority believe they would benefit from a boost, with the average annual budget standing at no more than the typical salary of a young marketing executive.

Marketing Week has gathered data from a variety of sources on the marketing capabilities of small businesses, finding that budget, expertise and time represent significant barriers to their ambitions of putting marketing plans into action, though they are also adopting strategies to overcome these.

Every £1 spent on advertising benefits an SME eight times as much as Read full story ›

Source: Marketing Week