By Julia Smith and Erol Soyer

I recently attended ‘A War on Fraud’ panel during Advertising Week Europe – with participants including an agency trading desk, fraud vendor, ad exchange, two publishers, and a trade association. However, there was something missing. The advertisers themselves were conspicuous in their absence during the discussions surrounding the topic of ad fraud.

During the panel, one clear question came to mind – are the advertisers being protected by the industry, or are they being kept in the dark about the fraud epidemic that has a stranglehold on the digital ad industry? Or, are we purposely keeping advertisers away from these conversations Read full story ›

Source: The Drum