Fashion e-tailer Boohoo is to start selling its products through Asos from the middle of May.
The offering will comprise a capsule collection of around 100 items and will be sold on a trial basis as Boohoo looks to extend brand awareness in both the UK and international markets.
Last month Boohoo said it would look to make a “step change” in its marketing efforts with marketing expenditure set to rise to 18 per cent of sales, compared to 14 per cent of revenue, estimated to be around £15m, which Boohoo.com spent in 2014.
Meanwhile Asos reported pre-tax Read full story ›
Source: The Drum
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