Google has suggested Britain is a nation of “app-nesiacs” after a study found that one in five apps are installed and then forgotten.
Research into the behaviour of 1,200 UK app users, conducted with Ipsos, spanned three categories – shopping, dining, and travel.
Travel and holiday apps were the most likely to be installed and then forgotten (33 per cent), followed by shopping apps (18 per cent) and restaurants and takeaway apps (17 per cent).
Despite the number of apps that go unused, 47 per cent of people surveyed said an app was their preferred location when they need information quickly, Read full story ›
Source: The Drum
Industry News