By Seb Joseph

Words by Jennifer Faull and Seb Joseph

If you want social success you need to have scale or be niche (for now)

Publishers cannot have their cake and eat when it comes to maintaining scale and niche audiences on social networks. Speaking at The Drum’s Media Slap event, The Telegraph’s director of digital media, Malcolm Coles, said its growth on Facebook can be split into two strategies; driving scale or becoming niche.

For the Telegraph, scale success is driven by likes, of which it has 2.17m in the UK, and how they’re used to secure engagement and shares. Coles said the key question Read full story ›

Source: The Drum