By Seb Joseph

Words by Seb Joseph and Natalie Mortimer

The rise and rise of the vlogger has been one the standout marketing stories so far this year. Their transformation into the biggest social media influencers today has been tempered of late by the UK advertising watchdog’s crackdown on brands not clearly labelling their work with these stars as an ad.

Mondelez’s Oreo brand was the first to be rapped for getting this dynamic wrong, causing many marketers to sit up and ask for clearer rules. While the Advertising Standards Authority (ASA) works to produce clear practical guidance, some advertisers are forging their own responsible Read full story ›

Source: The Drum