By Seb Joseph

Blinkx has rebranded to RhythmOne (1R) to provide a unified front for the advertising stack it has pulled together to start selling cross-channel, premium media to advertisers.

The move is the latest step in the company’s ongoing push to evolve from video search pioneer to media player that has seen it make seven ad tech buys since 2004. While the aggressive plan swelled Blinkx’s own and third-party media footprint in the period, it also left it with a fragmented offering that was difficult for its direct and programmatic teams to sell.

The case of Blinkx sellers meeting advertisers and agencies to sell Read full story ›

Source: The Drum