Home cleaning specialist Vileda has launched its second social media campaign which will run across their Facebook and Twitter channels and follows on from their recent TV advert for the new 100°C Hot Spray Mop.
The campaign consists of a series of four videos documenting the ‘Vileda Baby Crawling Championship’. The videos initially build up the suspense before the big race with an introduction to the contenders and press conference of the babies trash-talking their competitors. The campaign then culminates in a final battle cross the finish line.
Throughout the two-week campaign, Vileda will be running a competition with the opportunity to Read full story ›
Source: The Drum
Industry News