By Gillian West

Frozen yogurt brand Lick has made shares available to the public as part of a crowfunding effort to help the brand expand and reach greater heights.

Publically backed by Innocent Drinks group head of brand and creative Dan Germain, Lick was created by Ky Wright and Owain Williams in 1998 and since the end of 2013 the brand has been focused on national distribution in retailers including Sainbury’s, Waitrose, Whole Foods, Londis and more.

Speaking to The Drum, Lick’s head of creative, Thomas Lavis, explained the brand’s decision to crowdfund the next part of its story was down to its “loyal following” Read full story ›

Source: The Drum