Anatomy of an Ad: How Publicis London and Circle came together to fight for the 'Jobless Generation'
By Gillian West
Brought together over a garden picnic 18 months ago, Publicis London creative director, Sue Higgs, and Circle founder, Turly Humphreys, set out to make an impact and get the charity’s name and work out there.
“When I heard about the work Turly and Circle were doing, I absolutely adored it and wanted to get involved,” explains Higgs. “I always knew we needed to make a splash, but being a charity client money is tight, so we’ve tried to make the biggest impact for them for the least amount of money.”
With traditional methods ruled out through cost, Publicis and Circle turned to Read full story ›
Source: The Drum