By Minda Smiley

Frito-Lay’s Doritos ‘Roulette’ chips will now be sold in the US after first being introduced in Mexico and gaining popularity in other markets around the world.

Each gambling-themed bag mostly contains the brand’s signature ‘Nacho Cheese’ flavored Doritos, with a few extra-spicy chips that look exactly the same mixed in.

With the hashtag, ‘#DoritosRoulette’, users can play online games of chance on Twitter and win prizes such as wireless speakers and gaming consoles. Using Periscope, fans can watch a live gameshow-type giveaway to also win prizes.

Goodby Silverstein & Partners and The Marketing Arm have created a digital campaign for the product launch, Read full story ›

Source: The Drum