By Nesh Pillay

The Association of National Advertisers (ANA) says that marketers should focus on spending their money on measurably viewable ads.

The association defines a measurably viewable ad as one that fulfills ‘Opportunity to see’ (OTS), which states that an 50 per cent of an ad’s pixels should be in the viewable portion of a browser for one continuous second and a minimum of two continuous seconds for video ads.

“We recognize that the digital advertising community is adapting to the strategically superior platform of “viewability,” said ANA chief executive, Bob Liodice. “We also recognize that there are technical challenges in this transition phase. Read full story ›

Source: The Drum