By John Glenday

Bauer Media has agreed terms for the acquisition of Nordic broadcaster SBS Discover Radio from Discovery Communications, pending regulatory approval.

The pan-Nordic broadcaster reaches a weekly audience of more than 10 million and is the leading commercial radio operator in Sweden and Denmark, with a strong presence in Norway and Finland.

The group operates 20 of the region’s most popular brands, notably Sweden’s Mix Megapol, Norway’s Radio Norge, Denmark’s Nova and Finland’s Iskelma.

Dee Forbes, president & managing director of Discovery Networks Northern Europe, commented: “The SBS Discovery radio business has performed strongly since it became part of Discovery in 2013. It Read full story ›

Source: The Drum