Jay Z has grabbed the headlines with the launch of his own music-streaming service – but will it work and is it really necessary at all, asks Daniel Harvey, experience design director at SapientNitro.
In November I spoke at The Drum’s Disruption Day. The topic was the ongoing changes in the music industry. In that presentation, Neil Dawson [SapientNitro’s chief strategy officer] and I recapped 2014’s key events. We also gave our opinions about what would come. Two months later and Jay Z announced plans to buy his own music-streaming service.
Fast-forward to this month and the marketing push for Read full story ›
Source: The Drum
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