By Cristina Constandache

A few short years ago, app developers could demonstrate success to advertisers just by counting installs. Today, however, marketers also demand evidence that installed apps are driving revenues through specific user actions.

Let’s say you have a successful localized personal transportation app. You’re still seeking installs, especially as you continue to roll out in additional cities worldwide. But you also want those installed users to make transactions on a regular basis. In the end, after all, such transactions should eventually replace installs as your primary revenue base.

That’s the sign of a maturing medium. Do established TV networks, for instance, charge advertisers Read full story ›

Source: The Drum