By John Glenday

Pinterest has launched a Marketing Developer Partners tool designed to offer businesses a more effective means of optimising and scaling their marketing on the social platform.

Designed to encourage more commercial content on the site the service comprises a limited group of developer partners who will be given extra help through access to customised tolls on Pinterest’s API.

These include the likes of Newscred, Spredfast and Tailwind who can now create, schedule and publish Pins and boards more readily than before.

In a blog post Pinterest’s Jyri Kidwell wrote: “We’re excited to work with these Marketing Developer Partners and to support businesses on Read full story ›

Source: The Drum