By John Glenday

Advertising giant WPP has joined forces with lifestyle-content producer Scripps Network Interactive to mount a $50m bid for Refinery29, a media firm focussing on millennial women in the US.

The fashion and lifestyle brand offers content, shopping solutions and social networking opportunities within this demographic with a range of advertisers signed up including Procter & Gamble, Revlon, Neiman Marcus and Luxottica.

Tom Bedecarré, president of WPP Ventures, said: “Refinery29 operates at the intersection of content, commerce and social media – all areas of focus for WPP Ventures. We’re delighted to make this investment alongside Scripps.”

Founded in 2005 Refinery29 has grown to reach Read full story ›

Source: The Drum