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Google: ‘Our relationship with the news industry is misunderstood, we’ve always been a friend’

on Apr 28, 2015 | 0 comments

By Seb Joseph

Google has moved to quell concerns it is a threat to the news industry, underlining the launch of its pan-European charm offensive on publishers today (28 April) while revealing regret at previous failed efforts to get the industry on-side.

The technology business has no intention of creating news. Instead it wants to work as a partner with publishers of all size. That was the message Google’s president of strategic partnerships for Europe, Carlo D’Asaro Biondo delivered when he unveiled the Digital News Initiative (DNI) at the Financial Times Media Conference this morning.

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Source: The Drum