Minority parties such as The Green Party and Scottish National Party (SNP) have outperformed the larger parties on Twitter in the lead up to the General Election, according to the platform’s vice president of Direct Sales for Europe, Bruce Daisley.
“[They’ve been] punching above their weight,” he said, highlighting The SNP’s activity during Jeremy Paxman’s TV interviews with Labour leader Ed Miliband and prime minister David Cameron.
Throughout the programme, SNP spokesman Humza Yousaf responded to the same questions Paxman posed, in real time, pushing the short videos out using the hashtag #TheWiderDebate.
The films were seen more than 400,000 times and Read full story ›
Source: The Drum
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