Live & Breathe has tapped Cheil’s Jamie King for the role of executive planning director.
King will join the integrated retail and shopper agency this week to work across its Leeds and London offices with clients such as Birds Eye, Morrisons and Pernod Ricard.
With over 20 years’ experience in retail and brand strategy, King has worked both agency and client-side with a wide variety of brands from Tesco to EE.
At Cheil he was responsible for developing integrated shopper, retail, experiential and above-the-line strategies, as well as running the agency’s planning academy – which included developing a team of up-and-coming planners.
Source: The Drum
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