By Seb Joseph

WPP chief executive Sir Martin Sorrell has warned the advertising industry to brace itself for more consolidation on brand, media and agency fronts due to the lack of topline growth companies are chasing.

Instances like the Kraft-Heinz tie-up and the failed Publicis Omnicom Group merger are just the tip of the iceberg as chief executives face tougher pressure to gamble their way to scale. Companies increasingly feel they should be cost-driven rather than revenue-driven, a mindset best encapsulated by those making the deals looking “down at their boots” instead of up “toward the horizon”, said Sir Martin Read full story ›

Source: The Drum