By Gillian West

Home appliance brand Whirlpool UK has selected ODD as its agency of record.

The appointment marks the beginning of a long-term strategic and creative partnership for the UK market with ODD tasked with developing a fully integrated strategy to launch key products.

Juan Pillay, head of marketing UK and Ireland at Whirlpool commented: “This is an important time for Whirlpool as we continue to expand our product offering and presence in the UK market. ODD displayed a strong strategic understanding of our brand and the sector. Coupled with their creativity, we look forward to embarking on a new journey together.”

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Source: The Drum