By John McCarthy

Click-bait email subjects lines are the least effective way to get recipients to open messages, according to a report from data solutions provider Return Path.

Research from the firm comparing subject line opening success found that clickbait subject lines, such as ‘You won’t believe this shocking secret…’ were among the least effective of the ten subject line types.

The analysis of more than nine million messages sent by international brands found that benefit-based subject lines featuring claims like ‘fastest’ were the best way to get consumers’ attention.

Read rates for deadline-based subject lines including ‘limited time,’ Read full story ›

Source: The Drum