By Gillian West

Channel 4 has promoted group marketing manager Charlie Palmer to the role of head of viewer relationship management, to drive the consumer-facing element of the broadcaster’s data strategy.

In his new role Palmer will be responsible for championing and leading Channel 4’s viewer relationship strategy and viewer communications, reporting to director of audience technologies and insight Gill Whitehead.

“Charlie brings a combination of creative flair, brand instinct, and deep experience in digital and social media marketing. I am really looking forward to working with Charlie to take our viewer relationship strategy into its next phase,” said Whitehead.

As group marketing manager Palmer oversaw Read full story ›

Source: The Drum