A series of documentary-style videos will launch on Facebook today (29 April) showcasing the reactions of kids around the world in their own homes when they are challenged to “build something that doesn’t exist” – or as Lego calls it, a Kronkiwongi.
The films, created by Lego and Facebook’s Creative Shop, are part of its efforts to reach the parents on Facebook who share activities they do with their child by posting photos, according to Lars Silberbauer Andersen, global director of social media and search for Lego.
Andersen, who says the Kronkiwongi idea came from a term used in his childhood, told Read full story ›
Source: Marketing Week
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