By Minda Smiley

NBC is leading the way when it comes to social video in the television realm, with a 48 per cent share of online promo views and 39 per cent of promo shares, according to research from video ad tech company Unruly.

ABC comes in second, with 27 per cent of promo views and 34 per cent of promo shares.

The study also found that 80 per cent of millennials, or ‘digital natives,’ will watch a TV show if someone in their social network has shared a trailer, clip, or original promo for the show, compared to 66 per cent of average TV Read full story ›

Source: The Drum