New research published by independent social digital consultancy immediate future has revealed that 23 per cent of travel conversation in social takes place on holiday and 27 per cent after the holiday, predominantly on Facebook and Twitter.
Using Crimson Hexagon, a third generation monitoring tool, over one million customer conversations mentioning travel, flights, hotels and many vacation-associated keywords were analysed from March 2014 to March 2015. These insights were then combined with data from survey data from global market research firm GlobalWebIndex.
Katy Howell, chief executive officer of immediate future, said: “By drilling deeper into the customer journey and taking into consideration Read full story ›
Source: The Drum
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