By Thomas Hobbs

Talks over a proposed £30m three year deal, which would improve on Budweiser’s previous £9m a year contract, are reportedly at an advanced stage and would justify the vision of the FA’s commercial director Stuart Turner who has been holding out for an improved deal.

Under the previous Budweiser sponsorship, the FA Cup was branded ‘In association with’ the beer brand. However, if agreed, the new deal will see the tournament completely rebranded to include the Emirates brand.

Despite the mounting speculation, an FA Read full story ›

Source: Marketing Week