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Scathing Sports Direct investigation shows how discounters can destroy brand value

on Apr 29, 2015 | 0 comments

By John Illsley

A Dispatches programme this week attempted to lift the lid on the business dealings of Mike Ashley and Sports Direct. As well as giving an insight into the working conditions at the discount retailer’s warehouse and back office, the programme also unveiled the dubious pricing strategies employed.

Secret footage in the Midlands warehouse showed how staff were encouraged to cover up RRP stickers with a higher price, and then cross them out to give the impression that buyers were receiving a higher discount and bigger bargain than what was really on offer. A consumer law expert suggested that this was a Read full story ›

Source: The Drum