Absolut is introducing a redesign of its iconic bottle shape, the first time it has been updated since its launch in 1979.
Brand Union worked with calligrapher Luca Barcellona and engraver Martin Mörck on the design of the new bottle, which features more clearly defined shoulders, and a sleeker neck and body.
A significant part of the design is the addition of a large engraved A on the back of the bottle, creating a new icon for the Pernod Ricard-owned vodka brand. It also features a refreshed two-line logo, a new script, and a redesigned medallion picturing Lars Olsson Smith, Read full story ›
Source: The Drum
Industry News