By Thomas Hobbs

Although Home Retail warned that first half-year sales at Argos would likely fall, as it transitions the business into a digital retailer and battles weaker demand for electronic products, it said that its current marketing strategy had been successful.

“A key component of creating a universally appealing offer is brand positioning and communications,” said the company’s annual financial report.

It added: “And the new ‘Get Set, Go Argos’ campaign, which launched during FY15, has thus far received a positive response with the measure of a consumer’s likelihood to shop at Argos increasing to its highest level in three years. Customers’ attitudes Read full story ›

Source: Marketing Week