By Nathalie Nahaï

With the general election fast approaching, we need to decide who to vote for and which politician we can trust. In a battle that is increasingly fought on personality, not policy, it’s the rhetoric, emotion and subconscious signals of power embedded in persuasive political language that can reveal covert agendas and likely candidates for the top jobs.

Beyond staged political photos and the odd unfortunate gaff, it’s the words and syntax our politicians use that can influence our perception of their ability to lead. It’s also these key elements that can mean the difference between a successful, well-targeted marketing campaign and Read full story ›

Source: Marketing Week