By Ilicco Elia

This article is the first in a series from global marketing and technology agency DigitasLBi assessing key aspects of the main political parties’ digital strategies in the run up to the General Election.

Mobile is a bag of tricks the political parties have not yet mastered, according to DigitasLBi’s head of mobile Ilicco Elia. But give them time, and personalised, targeted mobile communications might one day cut through where nothing else can.

At the last general election, the iPad was two weeks old in the UK. This time around, it’s a key element of a major shift that has seen mobile devices Read full story ›

Source: The Drum