By Mindi Chahal

Disruption by digital businesses has caused no end of pain to established operators in many markets, with the most prominent of them at present being taxis. Last week, black taxi drivers brought central London to a standstill in a protest against the regulation of minicabs using ‘e-hail’ apps, which allow smartphone users to book a cab instantly from their location – often for a much lower cost than standard taxis.

The best-known of these, Uber, was the focus of a similar driver demonstration last June, which backfired by raising the profile of the app, leading to an 850% increase in downloads Read full story ›

Source: Marketing Week