By Bill Duggan

ANA recently conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship, and the result is the new ANA white paper, Enhancing Client/Agency Relationships.

Perhaps the biggest opportunity identified in this new work centers around one of the most fundamental aspect of the client/agency relationship – assignment briefings that clients provide to agencies.

Clients and agencies are not in agreement on whether clients provide clear assignment briefings to agencies. Only 27 per cent of agencies believe clients do a good job (and zero per cent strongly agree). However, 58 per cent of clients think Read full story ›

Source: The Drum