The new president of the IPA Tom Knox has stressed the need for brands to define their higher purpose if the advertising industry is to continue to thrive, eschewing the notion that doing so is “hippy do-gooding”.
Speaking today during his inaugural speech, Knox laid out the agenda for his two-year tenure as president with a particular focus on the social benefits on the industry.
“I want my agenda to demonstrate and celebrate not just the economic but also the soceital benefits of advertising; the values as well as the value of what we do,” he said.
“In doing Read full story ›
Source: The Drum
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